Tammy Petersen is a dynamic, seasoned communications professional with a proven ability to find crucial media and public relations opportunities and deliver results for her clients. With over two decades spent running her own public relations firm that focused on providing the ultimate in advertising, public relations and marketing programs to clients in the luxury hospitality industry, Tammy’s experience in the travel and wellness niche is unparalleled. As a business owner, Tammy excels at strategy, business development, account management, budgeting, financing and managing human resources and client relationships.
Now, Tammy has parlayed her background and extensive contacts in the industry into a new wellness company, Retreats Unlimited, designed to help hospitality brands get their share of the $3.7 trillion wellness industry pie. Retreats Unlimited is a full-service retreat company that provides fitness, wellness, yoga, self-improvement and wellness programs and vacation packages for luxury resorts. Retreats Unlimited leverages its relationships with key influencers like Autumn Calabrese, Brooke Burke and Christine Bullock to develop turn-key programs designed to bring new lines of revenue to hospitality clients by delivering the wellness traveler to resorts and destinations worldwide. Tammy@MyRetreatsUnlimited.com
Tiffani Johansen has more than 17 years experience in public relations and marketing. Throughout her career, she has worked with some of Chicagoland’s most highly respected and prestigious four- and five-diamond hotels and resorts.
Johansen combines a wealth of creativity and technological know-how to increase a company’s exposure and improve its opportunity for success. Educated in Europe at the prestigious Cesar Ritz in Switzerland, Tiffani’s strong understanding of the hospitality industry provides her the ability to create and implement public relations and marketing programs that create awareness and drive sales.
Whitney joins our team after six years with Retreats Resources where she manages showcases of luxury properties in the incentive travel and corporate planning world. She continues that role plus brings her expertise of that market to Retreats Unlimited as our new Director of Corporate Development. Her background of marketing and corporate event planning spans 20 years and includes clients such as Verizon, Daimler Chrysler/Mercedes, Michelin, BMW Manufacturing Corporation, First Robotics, Bi-Lo grocery stores, BMW Motorrad, and the Homepoint (Music City) Bowl.
In her discussions with many corporate planners and resorts alike, she recognized a gap between a traditional incentive or corporate trip (a round of golf, perhaps a spa visit, and an upscale meal or two) and the types of wellness retreats that provide profound value long after the trip is over. Her goal is to bridge that gap and help us produce “mindfulness” retreats that combine the reward and fun of incentive travel, the holistic purpose of wellness travel, and the objectives of corporate travel together to form multi-faceted programs that introduce successful tools for work/life balance in today’s stressful corporate culture.
Dena Roché has over a decade of experience in the luxury wellness hospitality industry. As a journalist she covered wellness at luxury hotels, resorts and destination spas on six continents and over 70 countries for top tier magazines and online publications. Through her research and experience she learned best practices, stayed on top of trends and gained invaluable insight into what works and what doesn’t for the discerning wellness traveler.
A recognized expert in the industry, she speaks on wellness travel at conferences like New York Times Travel Show, Travel Industry Exchange and on behalf of corporations such as Lincoln Motor Company. She is a trusted source about wellness travel for media outlets including USA Today, The AP, Yahoo, The Street and more.
Dena also worked in marketing and promotions for hotels, wellness travel providers and spas. She is a certified wellness coach who created “The Write It Out” method combining coaching and journaling, which she teaches at luxury properties including The Golden Door and Andaz Scottsdale.